The leading Moscow based Russia Fund retained EWHG to assist them in due diligence on the potential acquisition of a coffee house chain in Russia.
Our Approach was to determine the “scalability potential” in Russia for the restaurant concepts in their portfolio and evaluate the key obstacles that could potentially block future growth.
1 Month Project involved the following activities:
Assessment of Founder and Top Management capability and experience and the interactions between them.
Review of operating and reporting systems as well as supply chain & restaurant construction.
Review of human resources environment in terms of recruitment and legal issues.
Assess potential of new fast casual concept which was key growth driver.
Analyze synergies from recent merger.
After carefully weighing all financial risks and consumer sentiment, the Fund elected not to invest in the opportunity and instead invested in a higher growth F&B business in a different segment.