Assessing Market Demand for Japanese Style Coffee Shops in Asia Pacific
A Japanese conglomerate was selling a coffee shop chain division to one of our financial clients in Tokyo. Given the large growth in the coffee shop sector across most Asia Pacific markets, our client wanted to better understand if Japanese style coffee shop chains have the capability to participate in this market growth given the current dominance by International brands such as Starbucks, Coffee Bean & Tea Leaf & Costa as well as many local players.
We analyzed a wide variety of secondary data bases as well as social media sites to piece together the market size and projected growth trends for the segment in all key Asia Pacific markets. We also studied all major international and local players as well as Japanese coffee shop brands.
The transaction was concluded shortly after our report was presented and it assisted our financial client with their valuation metrics. While we did see significant market opportunity, we identified key challenges and market entry strategies by country to manage the risk.