Case Study Name

Asia Pacific Strategic Pathway for American Casual Dining

Service(s) Provided

Market Entry

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Asia Pacific Strategic Pathway for American Casual Dining

The Challenge

A leading NYSE American casual dining group was just beginning to enter international markets. Given the high growth experienced in the Asia Pacific region, the client was interested in reducing their risk while speeding up the market entry process.

Our Solution

We conducted a three month investigation into all key aspects of the market entry process for their brands including:

Regional outlook and competitor overview
Key lessons learned from 25 years of American casual dining in Asia
Key challenges and opportunities with a global master franchise development strategy
Proposed strategic pathway and action plan and (5) partner recommendations by country with selection criteria


The findings were reviewed with the key senior executives of the Company including the Chairman, and the Company is closer to concluding deals and opening the first stores in the the Asia Pacific region within 2013.