starbucksHaslinda Amin reports on today’s top stories in the Asean region.

She speaks on Bloomberg Television’s “On The Move Asia.”

“Starbucks is selling a culture. They’re going to go to Starbucks if they want to hang out – they want to be seen in Starbucks. That’s their primary selling point. As long as the coffee is acceptable and the food is acceptable, they are selling a very, very strong global brand,” said Joel Silverstein.

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