I am frequently asked by many international restaurant chains to evaluate their performance in international markets. It is quite common to find only 1 or 2 stores operating in many international markets especially for full service concepts. Development directors are so happy to enter new markets and open a store with much fanfare but do not consider the long-term consequences in many cases. Does the market fit the concept? Is the franchisee or joint venture partner capable of developing multiple stores? Do they have the talent and the cash?


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