Most economies around the world are still recovering from the severe economic crisis during the 2007-2008 period. While stock markets are doing better, the global consumer is still very cautious about spending money and this is having profound effects on restaurant chains all over the world including South Korea. Let us look at what is actually happening and what some chains are doing to counteract these negative trends.
In the United States, the casual dining sector for the most part is still experiencing negative same store sales but the trends are improving slowly. The key beneficiaries have been fast food restaurants (QSR) and fast casual.The fastest growing sector in the US restaurant industry is fast causal because the consumer is able to purchase a quality meal equal to casual dining but at a lower price.