Franchising in China. Possible But!!!I recently read a fascinating book, The Fortune Cookie Chronicles, by former New York Times journalist, Jennifer 8 Lee. It tells the history of Chinese food in America and offers great lessons on how foreign cuisines develop in new markets. Believe it or not, there are over 40,000 Chinese restaurants in the USA, more than McDonald’s, Burger King & Wendy’s combined. Here are some of the most interesting conclusions and some comparisons to Korean cuisine.

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