Cold Brew coffee was always a hipster thing mainly found on both coasts and popular with urban white millennials.  Of course you could always find it at counter-culture retailers like Trader Joe’s known for their unique grocer offerings as well as Farmer’s Markets.  Now the giant of coffee retailing, Starbucks, is bowing to hipster power and entering the game by announcing it will introduce cold brew coffee to 2800 stores in the USA.  Starbuck cold brew coffee is “smooth and rich…very refreshing with chocolate and light citrus tones.”  Sound like wine to me!

You can check out the Starbucks announcement here.

Chalk up one more win for hipsters power.   When are  Applebee’s or Chili’s adding brussels sprouts or kimchi to their menus?

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