Jim O’Neill, the former Goldman Sachs economist who coined the term BRIC, is now taking about a new group of countries he calls MINT – Mexico, Indonesia, Indonesia and Turkey.  All four could be considered turbulent markets with very high risk.  Let’s take a look at the Asia Pacific component of this new cluster – Indonesia.

The food service market is the 4th fastest growing market in the region at 7.7% during the 2007-2012 period behind China, India and Vietnam.  Indonesia is rapidly urbanizing at a compounded growth rate of 3.4% for the past 20 years and boasts household disposable income growth per year during that period of 7.6% – a very impressive result.  The consumer food service market is valued at $39 Billion, the highest in Southeast Asia.   KFC operates over 400 restaurants successfully in the country.

Indonesia should be a prime focus for international restaurant operators and they should take the time and effort to seek opportunities there.  Jim O’Neill is right; the “I” in “MINT” makes sense!


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